Sunday, May 27, 2012

Be One Ad



I went to California this weekend for Memorial day and yesterday we went and walked down Hollywood Boulevard and saw all the stars names on the sidewalk and such.  We also went to Roscoe's and had fried chicken and waffles which was amazing, but that's a totally different story. Anyways, while we were walking down Hollywood Boulevard I saw a Gap billboard like the one I have pictured at the right.  It was obviously a promotion for gay rights as well and I thought it was interesting that I had not seen anything about this in the news because I am sure it has caused some controversy.  So, when I was trying to look up the picture I found numerous articles about the ad and those who were for and against it.  I was more interested, however, in whether it was done more for marketing purposes, since Obama recently said that he supported gay marriage, or whether it was more for the promotion of gay rights.  I figure it is probably a combination of the two but I wonder if it will hurt sales more than help.  Being in Utah I know that Gap would probably never put up an advertisement like that around here so it seems that though they support gay rights, they are not necessarily willing to advertise that everywhere.  They would probably not advertise it in Oklahoma, where I am from, either because there are definitely less supporters of gay rights there as well.  So I was wondering what others thoughts were.  Was it done more to promote Gap, gay rights, or a combination of both?

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