Here is my letter:
FCC
Commissioners,
As a United States citizen I am
hoping my concern regarding the issue of television advertisements will be
handled with the seriousness it warrants by those with direct authority to
bring about change.
Lately, I have found myself offended
quite often by the suggestive themes present in countless television
commercials. As time has gone on I have
watched as advertisers continually push the boundaries on advertising to the
point where viewers are seeing sexually explicit content just short of pornography. I know that the FCC has regulations
concerning this very issue, but they are far too vague and seem to be very
loosely interpreted. I know that the FCC
encourages consumers to resolve their issues with the company whose
advertisements are offensive, but I believe in this case it is the responsibility
of the FCC to step up and crack down on companies who run sexually offensive
advertisements. If these companies are
not getting punished for this kind of unacceptable activity then they are not
going to listen to consumers who complain about the offensiveness of their
advertisements.
These ads are being seen by children
and adolescents who developmentally do not know how to process such offensive
material. These ads have the potential
to negatively affect the way children view sexuality which can lead to
countless other social issues. No one
wants their children viewing the blatantly sexual Carl’s Jr. commercials, but they
are on numerous television channels readily accessible to anyone.
I was particularly appalled the
other day when I came across a commercial for GoDaddy.com, which featured essentially
naked women. What is most ridiculous
about these commercials is that they are promoting an Internet domain registrar
which has not the slightest to do with scantily clad women.
It has gotten to the put where sex
is being shamelessly used by advertisers to sell their product and it will
continue to get worse unless more severe consequences are enforced. I hope as public servants you will take your responsibility
of promoting the public good seriously, and that you can see what needs to be
done about blatantly sexual material in television commercials.
Thank you so much for your time and attention.
Sincerely,
Sarah Burkinshaw
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